Inverni

In our "Bel Paese" many factories dedicated to the art of creating hats have their own family dimension and when we talk about family, we often tell stories of women. In the Inverni company there are three female names to remember: Roberta Cirri and her daughters Maria and Paola, helmsman of the company in the areas of stylistic ideation and commercial planning. A reality with an entirely feminine heart. A precious example in the history of straw in Florence which demonstrates how in the past women were able to create a precise professional identity in this profession, both in weaving straw and in managing their own company. This is the case of Inverni, a historic hat factory founded in Poggio a Caiano in 1892. Acquired over the years by the Cirri family, with valuable experience in the knitwear sector, "Inverni Firenze 1892" combines the artisan tradition in hat manufacturing and skills handed down for family generation in the knowledge of textile yarns. His style is essential, refined and delicate, thanks to constant research into experimenting with natural materials and fibres. Warm winters ensured by fine felt hats and clothing made exclusively from fine wools such as cashmere or South American alpaca. For the summer, obviously, straw and panama hats combined with accessories in silk, linen and cotton fabric. Quality and exclusive products that have allowed Inverni creations to spread throughout the main European markets, with the constant presence in the most important department stores of the fashion capitals, such as the Liberty in London or the Bon Marché in Paris, up to touching the coasts of Far East. Inverni, a strong historical memory, preserved by the practical and vital spirit of Roberta Cirri and remembered, within the company itself, by the romantic presence of the old sample trunks, by the ancient straw braids hanging on the walls or by shelves filled with shapes wooden hats to model hats that remind us of the importance of the "unique piece". Traces of the past that confidently indicate the path to the future.