HERNO

It was from that cotton of 1948, treated with castor oil from airplanes retired from the war, that a young Giuseppe Marenzi and his wife Alessandra Diana sensed the possibility of turning it into a business. And from the very beginning, with the urgency and enthusiasm typical of that period of great ferment that was post-war Italy, Herno's vocation for experimentation and innovation began. Living alongside the waters of Lake Maggiore and the river takes shape and becomes functional in jackets and then high-performance coats, well-designed and of high craftsmanship as only Italy can do, also useful for shielding from the cold and protecting from rain, northern winds, and the humidity of the lake territory. After raincoats, in the mid-1950s, women's garments also arrived, cashmere coats produced in double-face and hand-woven. By 1968, Herno had already expanded overseas, to the east, in Japan, with boutiques in Osaka and then Tokyo. It arrived in the west in the USA in the early 1980s. And the art of tailoring at Herno became so recognized and appreciated that emerging brands of those years, which later became famous, in the 1990s entrusted them with their production. And they were among the most prestigious French and Italian brands. In Herno, quality and investments in production methods have always been at the forefront, the pride of a company that in the 2000s embraced change in production processes with an almost unique and strongly Made in Italy know-how.