Premiata

1885: Nazzareno Mazza, a skilled craftsman, continues to produce footwear. 1955/60: Vincenzo Mazza, son of Graziano and grandson of Nazzareno, creates the brand “Endless”. 1981: Graziano Mazza, son of Vincenzo, takes the helm of the company and industrializes production. 1991: The brand “Premiata” is born. Experimentation with new processes begins: drum-dyed garments, aging in washing machines, etc. 1996: Graziano decides to transfer Premiata's values to rubber-soled footwear and the women's collection is launched. 1999: Graziano acquires a new company and the “Eva Turner” brand. Since 1885, the “know-how” has guided the evolution of the product. The initial craftsmanship of “handmade” has evolved over time with the use of the most modern technologies. One thing has never changed: the pursuit of Made in Italy Quality. Art is the ability, free from any prejudice, to create forms that anticipate the times, balancing innovation and tradition, and conveying emotions. Graziano Mazza has always stated, “... the most difficult thing in making a difference is knowing how to do it in the simplest things...”. Inventing new paths is the result of a creative soul that values its visions more than market reasons. It is precisely this creative expression that makes PREMIATA unique and difficult to categorize. Representing what one is, in every field, has always been the main objective of PREMIATA's image research. Every leather garment or shoe has the precise aim of always conveying the same aesthetic values, with a unique voice. The finest craftsmanship, obsessive attention to detail, continuous development of shapes, experimentation with treatments and finishes, technical research, the development of new leathers, continuous training of new craftsmen: this is the very essence of PREMIATA.