VANS

Vans was founded in 1966 by brothers Paul and James Van Doren, along with Gordon C. Lee, who opened a small shoe factory and retail store in California. In that time and geographical place, the most successful sports were surfing and skateboarding. It was March 16, 1966, the day the first Vans store opened in Anaheim, California. A store where shoes were made to order, a useful strategy for saving on production costs and thus increasing profits. In March 2016, Vans celebrated its 50th anniversary. Years of great innovation and growth that made Vans the brand we know today.