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101 VANIGLIA

SNEAKER - PURAAI

EUR 209,02

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101 ALGA

SNEAKER - PURAAI

EUR 209,02

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203 LATTE

SNEAKER - PURAAI

EUR 219,74

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405 HULA

SNEAKER - PURAAI

EUR 209,02

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ORCHIDEA BIANCO

SNEAKER ORCHIDEA - PURAAI

EUR 257,26 167,22 -35%
Prezzo più basso recente: EUR 257,26

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2.04 GALASSIA

SNEAKER - PURAAI

EUR 305,49 198,57 -35%
Prezzo più basso recente: EUR 305,49

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1.01 CANDY

BASIC - PURAAI

EUR 209,02 135,86 -35%
Prezzo più basso recente: EUR 209,02

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PURAAI


Puraai was born in 2018 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan. At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle. Indeed, ラ is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about. There arose the intuition of creating a line of products that had in common the exclusive use of sustainable and recycled materials. “Pura”, in fact, in Japanese means “plastic” and “ai” means “love”, because if used, recycled and reused properly, plastic can be an incredibly versatile material, to create any object respecting our beloved environment. Today puraai offers environmentally friendly products for a cultural change, captivating in aesthetic and practical for everyday use, a different approach to the use of materials.



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