Pedro Garcia

Siblings Mila and Pedro García represent the third generation at the helm of this family-owned footwear company. Mila serves as the CEO, while Pedro is the brand's creative director. They both took over the reins from their father, also named Pedro García, and their grandfather, who founded the company in 1925. All the brand's shoes are crafted in the factory located where the family business was founded and where it still remains: Elda, a town with a long shoemaking tradition in the Mediterranean region of Alicante. Every phase of production can be closely monitored by the company's creative directors, enabling their unique design process. The meeting of the designers' talent and the skilled hands of the artisans transforms the factory into a true "design laboratory," where experimentation continues until the perfect aesthetic solution is found. Since Pedro García opened his first shoe workshop in 1925, all of the company's footwear has been produced in Elda. This is why the "Made in Spain" commitment is part of its corporate identity. In recognition of this quality guarantee, the company strives to ensure that 100% of its business activities have a positive impact on the local economy.