PATRIZIA PEPE

Florence, 1993: the passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President) culminated in the creation of Patrizia Pepe. The name "Pepe" was immediately identified with an irreverent sensuality, made up of contrasts and opposites. A brand that perfectly combines everyday practicality with glamour to create outfits suitable for any occasion and versatile looks from morning to evening. A new idea of woman is born, our woman: sensual, irreverent, courageous, and self-aware. Aware of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She has a strong and independent spirit and is an idealist. In a short time, Patrizia Pepe has proven capable of creating iconic garments of indisputable originality, recognizable and appreciated over the years. In the autumn-winter of 2012, the brand unveiled its precious seal to the world, designed to embody the exclusive stylistic and qualitative content of all Patrizia Pepe products: the "Fly" symbol. The silhouette of the insect is reinterpreted in an ultra-modern way and becomes an icon: light, fierce, and bold, just like Patrizia Bambi's personal vision. Patrizia Pepe is a transversal and cross-functional brand, characterized by sophisticated colors, irreverent prints, and sinuous lines. A style specialized in conveying emotions, where the most essential shapes and the most unexpected details make each garment a hymn to femininity. The brand, a fashion forerunner, offers collections resulting from constant research, expressed in the quality of the materials used and the attention to detail. From the idea, to the design, to the garment: everything is conceived to enhance the silhouette.