Paolo Pecora

Paolo Pecora, born in 1961 in Milan, is a well-known name in the Italian fashion world. From a young age, immersed in the Milanese fashion scene, he transformed his passion for yarns into a successful career. He began his career in the early 1980s as a visual merchandiser for numerous Italian retail outlets. His frequent business travels allowed him to create a vast network of contacts in the fashion retail world, many of whom would soon become his clients. In 1985, a simple and spontaneous intuition changed everything. Noticing how his future wife often wore his shirts, Paolo designed the first prototypes of shirts with a masculine fit but suitable for a female audience. This marked the beginning of a renewed professional path within a small, family-run office. The concept of inclusive fashion, with a vast range of fabrics and colors, led to the success of the collection, driven by Paolo's determination. The story goes that Paolo himself, driving a van full of shirts, was the first sales rep for the brand now known as "Paolo Pecora Milano." His innovative vision captured the public's attention, and the Paolo Pecora Milano brand quickly became synonymous with sophisticated style and high quality. Today, Paolo Pecora is recognized nationally and internationally for his creativity and his ability to anticipate fashion trends. Since 1985, the Paolo Pecora Milano brand has been telling a story of sartorial research and innovation, aimed at creating understated, high-quality fashion. "Everything starts from the yarn" - this is the family motto. From the research and selection of the finest Italian-made yarns come versatile garments designed to last and be part of everyday life. Moreover, from the invisible thread that links formal to casual wear, Paolo Pecora weaves a concept of subtle luxury that transcends trends, gender, and generations. It's no surprise that the classics of PPM knitwear, originally targeted at men's wardrobes, easily find their way into women's wardrobes as well, sealing the natural and inclusive evolution of Italian tailoring as a true style staple. The passion for quality and family savoir-faire also animates Paolo's children, Filippo and Carolina, who lead the creative direction of the Men's and Children's lines, respectively, ensuring a true legacy. Starting from the expansion of the Men's line, which now includes knitwear, suits, jackets and coats, pants, polos, and t-shirts, the brand offers a complete lifestyle collection. Over time, new categories such as the Children's line and Fragrances have expanded the brand's horizons, undeniably projecting it into the future.