Myths

MYTHS adventure started in 2005 in the Rubicone valley, in Emilia Romagna, Italy, from the desire to create modern, and highly researched trousers. The soul of the brand is to be found in family history: Luciano Bernardi, founder of the GDM company, his sons Simone – the brand’s strategy and artistic director – and Giovanni, product manager. The name MYTHS refers to the myths of Magna Graecia, a symbol of timeless beauty. The same philosophy that is applied to the production of trousers, which embraces a unique style, always current and in search of new experiments in fabrics and washes. Each season MYTHS experiments with new dye baths and rework our archived fabrics, seeking those that are the most innovative, sustainable, and high-performing. MYTHS wants to create timeless garments, that can stir the emotions and stand as the result of its dedication. MYTHS believes in cultural contamination and original solutions, that encourage the fusion of fashion and design.