moma

MIDNIGHT OVER MY ACTION: MOMA IS A CREATIVE FORGE THAT RELEASES SPARKS OF INTUITION IN THE DARK PESTO OF MONOTONY. IN THE BRAND'S WORKSHOPS, EVERY DAY, ARTISANS AND DESIGNERS, WORKERS AND ARTISTS SHARE THEIR EXPERIENCES AND SKILLS - BECAUSE A GOOD IDEA IS VALUABLE NO MATTER WHERE IT COMES FROM. MOMA WAS BORN FROM THE AMBITIONS OF GIGIO AND DANIELE GIRONACCI, WHO AIMED TO GO BEYOND MERELY PRODUCING SHOES AND EMBRACE THE MISSION OF CREATING WEARABLE SCULPTURES, TRUE MONUMENTS TO STYLE ADORNED WITH ARTFULLY EXECUTED AGING. FIRST AND FOREMOST, WE GET OUR HANDS DIRTY. WE MANIPULATE CREATIVITY AND RAW MATERIALS WITH THE SAME TRANSFORMATIVE APPROACH, ADOPTING TECHNIQUES AND PROCESSES INSPIRED BY THE SKILLS OF ARTISTS AND FARMERS, FROM PICASSO TO THE RURAL CARPENTER. LIKE THEM, WE GIVE SHAPE TO A VISION. THE VALUE OF OUR SHOES LIES IN THE TIME WE'VE INVESTED IN MAKING THEM UNIQUE. REJECTING THE ORTHODOXY OF PERFECTION WITH CONVICTION, MOMA'S FOOTWEAR BEARS THE MARKS OF INSTINCTIVE AND SENSUAL CREATIVITY, TREATING LEATHER LIKE A CANVAS TO BE TRANSFORMED INTO A STATEMENT OF STYLE. WE LIKE TO THINK THAT EVERYTHING WE DO IS AN EVOLUTION OF WHAT PRECEDED IT. OUR TREATMENTS ARE OFTEN INSPIRED BY VINEYARD MOLDS, TRUNK MOSS, RUST - ALL THOSE THINGS THAT HAVE AN EVIDENT ORIGIN AND END. THERE IS A LINE OF DEMARCATION BETWEEN TRADITION AND NEW CRAFTSMANSHIP, JUST AS THERE IS A LINE THAT CONNECTS THE OLD DAY WITH THE NEW: IT IS MIDNIGHT THAT WATCHES OVER OUR WORK.