LIU JO JEANS FASHION

Liu Jo was founded in 1995 by the entrepreneurial brothers Marco and Vannis Marchi in the textile hub of Carpi, in the province of Modena. The brand aims to represent a statement of freedom and self-expression for emancipated, multifaceted women and men who are comfortable embracing life and its contradictions with determination, enthusiasm, and a glam and nonchalant attitude. In line with its founder's vision, Liu Jo is designed for energetic and dynamic personalities, free spirits who care about others, the planet, and their own community. Liu Jo is born to inspire and celebrate seduction, unexpected elegance, bold refinement, and a daily coolness attitude where the search for excellent materials and scrupulous attention to detail remains constant. Recognizable and sophisticated, Liu Jo's glam fashion and lifestyle proposal has been interpreted over the years through many facets, each reflecting the changing times and zeitgeist in fashion, society, and business. A story in continuous evolution driven by a pioneering vision and punctuated by successes that have contributed to defining today's mission: helping women find their own style to tell their own story. LIU JO JEANS FASHION is the casual and chic jeans line of the brand. With modern design and distinctive details, Liu Jo Jeans Fashion offers a wide range of jeans that suit every style and occasion. With innovative cuts and high-quality materials, Liu Jo Jeans Fashion is the ideal choice for a timeless casual-chic look.