Our skin is like embroidery lace fabric: more or less dense, different for everybody, strong and resilient but also tender and fragile at the same time. The quality of the lace depends on the thread that was used to weave it and on the skills of the maker. In the same way the quality of our skin doesn't depend merely on genetics, but also on the way we take care of it.
Lace Beauty's end goal is to teach everyone how to understand their own skin and take care of it, feeling it everyday.
Concept: Educate people to understand their own skin, recognize its signals and take care of it with functional, easy-to-use cosmetics that are suitable for everyone.
Mission: Spread the concept of CLEANSING as the basis of the BALANCE of the skin.
Description: Functional and environmentally friendly cosmetics FOR the skin.
WHY: One of the essential and perhaps crucial ways to maintain the balance of the skin is cleansing. For Lace Beauty this is by far the most important step of any routine and therefore the foundation of our production, as is key to teach how to take care of the skin in the best and most effective way possible.
HOW: To make sure it stays balanced and healthy, the skin has to be kept clean. The cleansing process must be delicate and mindful of the epidermis' structure. For this reason our formulas are effective in just one swipe and help maintain the proper balance of bacteria present on the skin.
WHAT: As a brand Lace Beauty focuses entirely on cleansing. The line includes products that answer to any skin concern and are effective yet gentle, and above all devoid of any sensory deception so that sensoriality is simply the result of the skin's reaction to the product.