LA MILANESA

LaMilanesa, an innovative brand born under the sign of creativity, charity, and eco-sustainability, takes shape in the workshops of artisans in the 5Vie district of Milan, always a creative hub where topics of all kinds are discussed and opinions exchanged, both in the workshops and in the fantastic gardens hidden behind heavy gates. It is here that Cinzia Macchi, the brand's stylist, in 2019, moved in search of reclaimed natural fabrics to cover her iconic and highly distinctive bags, on which to transfer her concepts of joy and elegance. The starting point of the brand was a project focused on the theme of recycling, presented during the 2019 Salone del Mobile, aimed at helping charitable associations raise funds to help those in need. In the various collections, shapes, essence, and materials blend in an alchemical union capable of giving life to unconventional, glamorous, and practical bags. A classic shopping bag or "oversized", waterproof and resistant, covered with fabrics with bright patterns, soft eco-friendly furs, velvets made in Turkey on ancient wooden looms, romantic multicoloured crochet tiles, cascades of brightly coloured raffia and sponges, make LaMilanesa a versatile and exclusive brand, recognizable also thanks to a very "Milanese" logo.