INCOTEX RED

Incotex launches a capsule with a dual soul. The creative spirit of visual artist Red Longo contaminates the smart-casual character of the Venetian brand, renowned worldwide for its sartorial proposal of smart-casual trousers, launching for FW 23, the new Incotex RED capsule. Incotex continues its path of innovation and research, experimenting with new treatments, such as laser printing, and new fits. Confirming itself as a platform and promoter for creative and artistic talents. In the capsule proposal, the expression of two distinct souls: a purely artistic soul and a soul aimed at the brand's responsible path. The guiding thread is the trouser and its transformation into a true artist's canvas, unique, irreplaceable, and of great value. With this capsule, the label takes a risk by experimenting with new fits and embracing the creative spirit of visual artist Red Longo. Who contaminates the smart-casual character of the brand with unprecedented aesthetic canons for the company's DNA. Exclusive models of blouses and trousers characterized by oversized fits and ample volumes have been chosen and created. On these garments, using special laser printing and all-over printing techniques, archival works of the eclectic Ethiopian artist have been reproduced, giving rise to a unique line in its kind and certainly unprecedented in the avant-garde proposal of the brand. To complete the capsule, the brand's first upcycling initiative. A fundamental step in the brand's social and environmental responsibility journey that the world's best trouser brand has been undertaking in recent seasons. A virtuous activity aimed at giving new life to off-market garments that re-enter the sales circuit in a renewed form.