GIORGIO ARMANI

Giorgio Armani has created a style that, with great consistency, he continues to explore over the years, delving into its countless mutations and possibilities. As an expression of a precise vision down to the smallest detail, the Armani style is a style in the truest sense of the term: a way of being and presenting oneself, certainly made up of clothes and accessories, but also of manners, gestures, attentions, and attitudes; a style that goes beyond the sum of its parts, well beyond what one wears. Convinced that ethics and aesthetics should coincide, Giorgio Armani expresses enduring and fundamental values through style. He does so by creating timeless objects, which pure and essential design, enhanced by precious materials and artisanal workmanship, withdraws from the fleetingness of passing fashions. Clothes that privilege a fluidity that is both softness of construction and natural and progressive fusion of masculine and feminine codes, to convey a mysterious and personal femininity, and a soft and aware masculinity. Giorgio Armani has built his style starting from the body, clothing it in softness, making comfort an essential aspect. He envisions discreet garments, never unnecessarily flashy, pleasant to wear, naturally following movements; clothes that serve a function, elegantly. An approach to design that puts the person at the center, offering clothes that are tools of empowerment and a new representation of self: the power suit for women who are now protagonists in the world of work; the soft suit for men far from an idea of rigid and outdated masculinity. Giorgio Armani believes in an inclusion that is first and foremost mental: rejecting the idea of the generalized status symbol, he speaks to strong personalities, to intelligent characters, offering creations that stand the test of time because they stem from the idea that less is more, that good design has no expiration date and has nothing to do with irresponsible consumption. Style as a way of sustainable living. Giorgio Armani embodies his unique vision through the extreme discipline of the uncompromising designer, first and foremost with himself, engaged in a challenge of continuous improvement, and then above all through independence, a founding character and strenuously defended, the only means of a free and personal expression, of an authenticity that has turned a style into a lifestyle.