ELISABETTA FRANCHI

Eclectic and strong-willed, defined by the ambition to realize her dreams with determination from a very young age, the designer and entrepreneur Elisabetta Franchi is the soul behind the eponymous brand, capable of conquering the female universe by combining elegance and seduction, practicality and contemporary femininity. Born in Bologna in 1968, into a family of humble origins, Elisabetta Franchi realizes from childhood that her vocation is fashion. She discovers this through her only doll, Betty, which will give the name to the company Betty Blue SpA, founded in 1998. She takes her first steps in the industry as a sales assistant, discovering her ability to intercept the needs of customers. Driven by ambition, intuition, and strategic vision, in 1995 she opens a small workshop which in 1998 transforms into a company: Betty Blue SpA. In 2006, the designer purchases an old disused pharmaceutical plant which, after two years of planning and renovation, becomes in 2008 the headquarters of the maison: over 6,000 square meters of modern and functional beauty, immersed in the Bolognese countryside. In 2012, the designer chooses to sign her creations with her own name, giving life to the eponymous brand Elisabetta Franchi, which debuts at Milan Fashion Week with the Spring/Summer 2015 collection. In 2021, the entrepreneurial acumen of the designer is recognized with the honor of Knight of the Order of Merit of the Italian Republic by the President of the Republic Sergio Mattarella. In the same year, she receives the Ernst & Young Italy award as Entrepreneur of the Year for having been able to create value, with innovative spirit and strategic vision, contributing to the growth of the national economy. Always personally active in the defense of animal rights, between 2012 and 2013 Elisabetta Franchi chooses to eliminate animal fur from her collections, followed by goose feathers and angora wool. In 2015, she becomes a member of LAV (Lega Anti Vivisezione) and in 2018 she establishes the Elisabetta Franchi Foundation, a non-profit organization dedicated to supporting initiatives aimed at animal protection. Quality, craftsmanship, and tailoring experience: these are the values ​​that give life to the Elisabetta Franchi collections, for a fashion luxury that has become a new standard in the world of fashion. From the research phase, to the study of materials and fabrics, to the creation of prototypes and attention to details, every single production phase of the garments takes place within the headquarters. Skilled hands with deep artisanal experience shape the innovative ideas of the maison, in an incessant exchange inspired by the passion for excellence. The constant improvement of fit, combined with attention to detail, is the true value of all lines - from clothing to accessories - designed for a sophisticated and feminine woman. It is precisely the close synergy between creative spirit and manual skill that is the key to the brand's success, which can guarantee garments of impeccable quality, for refined elegance in the sign of Made in Italy.