DRUMOHR

Drumhor was born in 1770 in Drumfries, Scotland, with collections of high-quality knitwear that over time have won over the most select international clientele, from the English Royal Family to the King of Norway, actors of the caliber of Audrey Hepburn and James Stewart, and influential jet-set personalities. It was thanks to Gianni Agnelli, in fact, that the original "razor blade" motif became an icon and took on the name "biscuit." In 2006, the English brand was acquired by the Ciocca Group, a historical company of reference in the knitwear sector, which transferred production from Scotland to Italy, translating the values of English tradition with Italian taste and savoir-faire. The new ownership equipped itself with state-of-the-art machinery that allowed it to maintain the traditional origin of the yarns and preserve the typically Scottish craftsmanship, combined with great innovation. Over the years, Drumohr has collaborated with some of the most influential names in contemporary fashion such as Colette Paris and Nick Wooster. The timeless aesthetic sense and continuous research place the brand in the best department stores in the world such as Lane Crawford Hong Kong, Le Bon Marché, Beams, Barneys New York, and Excelsior Milano. Materials, yarns, and fabrics that originate from selected raw materials, made even more special thanks to particular processes and exclusive finishes combined with unique designs and inlays. Colours tell of distant travels, unusual contrasts between the cool tones of the Scottish Highlands and the warmer hues of sunburned lands. Colours that blend or explode into multicoloured stripes, microgeometries with iridescent effects, or microcamouflages with optical effects, for textured surfaces that appear handcrafted. The knit, the soul of the DRUMOHR world, is made of cloud-like cashmere, super lightweight and impalpable with textured weaves and color effects. Wool, linen, and silk in watercolour tones, cotton in solid colours or with small multicoloured stripe finishes for lightweight sweaters or as details on collars and edges for eccentric and irreverent polos. A mix and match of classic shapes, elaborate textures, and vibrant colours.