BRUNELLO CUCINELLI
Brunello Cucinelli is an Italian fashion house founded by the entrepreneur of the same name in 1985, renowned for the production of fine cashmere knitwear, born and developed in the medieval village of Solomeo, in Umbria. His entrepreneurial activity quickly attracted the interest of the media and scholars. The reason for such notoriety lies not only in its recognition as a leader in the cashmere clothing sector but above all in the philosophy with which Cucinelli shapes the entire enterprise. "In my organization, the point of reference is the common good, as a guiding principle for the pursuit of prudent and courageous actions. In my business, I have placed man at the center of every production process because I am convinced that human dignity is restored only through the rediscovery of conscience." Man is at the center of everything, and this choice also makes work more humane. The call to Beauty - which one aspires to internally as well as in one's own life context - and to the Common Good is constant and translates into a constant commitment to renewing the Village of Solomeo, creating a Forum of Arts, and a Foundation. "I believe in a humanistic enterprise: an enterprise that responds in the noblest form to all the ethical rules that man has defined over the centuries. I dream of a contemporary humanistic capitalism with strong ancient roots, where profit is achieved without harm or offense to anyone, and part of it is used for every initiative capable of concretely improving the condition of human life: services, schools, places of worship, and the recovery of cultural assets."
