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BLUGIRL


BLUGIRL IS FOR THOSE WHO SEEK FEMININITY AND SEDUCTION WITH A PINCE OF IRONY. THE WARDROBE THUS BECOMES THE IDEAL SPACE FOR UNLIMITED STORYTELLING OPPORTUNITIES THANKS TO A FREE, REFINED AND UNMISTAKABLE AESTHETICS. GLAMOR AND IRONY, CHARACTER AND LIGHTNESS, SENSUALITY AND AWARENESS BLEND TO LEAVE A RECOGNIZABLE IMPRESSION IN EVERY CIRCUMSTANCE. THE BLUGIRL WARDROBE IS DESIGNED TO IMMORTAL YOURSELF IN THE MOST SPECIAL MOMENTS, BETWEEN A PARTY AND AN IMPORTANT EVENT, BUT ALSO IN SIMPLE EVERYDAY MOMENTS, TO ENHANCE FEMININITY DURING A CEREMONY OR FEEL PERFECT ON THE OCCASION OF A DATE AT SUNSET. SPONTANEOUS MOMENTS TO REMEMBER, OF LIFE AND STYLE, DAYDREAM MOMENTS IN WHICH YOU CAN ALWAYS EXPRESS YOURSELF IN A NEW WAY. BLUGIRL TELLS IN A DEFINITE WAY A FREE AND INDEPENDENT CONTEMPORARY FEMINITY, THAT IRONIC GLAMOR WHICH FINDS ITS FINAL FORMULA IN THE BRAND, WHICH DOES NOT LIMIT ITS VALUE BUT RATHER STRENGTHENS IT THROUGH A UNIQUE MATERIAL AND IMAGINIFIC INTERPRETATION. BORN IN 1995 AS A CONTEMPORARY LINE, BLUGIRL REPRESENTS THE ROMANTIC AND AT THE SAME TIME IRONIC SOUL OF THE BLUFIN UNIVERSE; DISTINGUISHING ITSELF SINCE ITS BEGINNINGS, IN THE NATIONAL AND INTERNATIONAL PANORAMA, FOR A UNIQUE AND PLAYFUL INTERPRETATION OF THE ROMANTIC AND SOPHISTICATED STYLE OF ITS ELDER SISTER, BLUMARINE. FEMININITY, LIGHTNESS AND SENSUALITY ARE THE STYLISTIC FIGURES OF BLUGIRL WHICH, IN 2021 INAUGURATES A NEW CREATIVE COURSE WITH A SPECIAL AESTHETIC VISION IN WHICH A ROMANTIC CONFIDENTIALITY MEETS AN IRONIC SENSUALITY THAT RECALLS AND AT THE SAME TIME UPDATES THE SPIRIT OF THE BRAND. SPIRITUAL AND AT THE SAME TIME SOPHISTICATED AND GLAMOUR, THE NEW BLUGIRL WOMAN IS A COOL, VOLITIVE AND INDEPENDENT MILLENNIAL WHO MOVES ON THE THIN THREAD OF IRONIC SENSUALITY. A WOMAN WHO TRAVELS THROUGH TIME AND SPACE, CONTINUOUSLY REINVENTING HER STYLE IN A MEETING BETWEEN PAST, PRESENT AND FUTURE/BETWEEN HERITAGE AND CONTEMPORARY STYLE. BLUGIRL IS A WAY OF BEING AND NOT JUST A STYLE, WITH WHICH TO CELEBRATE THE VALUES OF A MULTIPLE-FACETED FEMININITY, UNIQUE AND NON-HOMOLOGABLE.