Blauer

Blauer is the fashion brand that treasures and renews the tradition of American outerwear. Founded in Boston in 1936 to supply the police, the navy and other armed forces with technical clothing, today Blauer reinterprets the concept of uniform for independent and cosmopolitan men and women who are sensitive to quality, authenticity and performing materials. The story of Blauer is linked to the American dream. Founded in Boston by Louis Blauer in 1936, the company started producing its own garments in the fifties. The light grey waterproof jacket it developed was soon adopted by the army, the marines and the air force. Research into materials, solutions and cuts for garments for both men and women led the firm to become universally recognized as the best manufacturer of uniforms for public services. It retains this position of leadership today. In 2001, the Italian fashion holding company FGF Industry signed a licensing agreement with Blauer to introduce the brand into the fashion market. In 2017, FGF acquired 50% of the brand. The signature leather jackets fully embody the nature of Blauer through research, the choice of materials and new treatments. The bomber jacket, the four pockets and the timeless motorbike police jacket; they are all authentic and bold with a contemporary twist. Soft, warm, technical: Blauer’s down jackets stay true to the DNA of the American brand combining materials, fabrics such as garment-dyed nylon with taslan.The breathable, heat-retaining jackets alternate real down with sustainable down.