AMBUSH

In this particular historical moment, comfort is what is needed, starting from fashion and clothes that should never overwhelm the wearer, but rather support their well-being and sensuality. This is the thought of Yoon Ahn of Ambush, the designer born in Korea, raised in Seattle, and now based in Tokyo, co-founder of the eponymous clothing brand that today offers a complete wardrobe for men and women that is eclectic, witty, and mischievous, and since 2020 has been part of the Italian holding company New Guards Group. Named twice consecutively in Business of Fashion's Top 500 People influencing the global fashion industry, Yoon Ahn is considered a new style icon who is revolutionizing the world of fashion and accessories. Since 2018, she has been the jewelry designer for Dior's men's collections. But there are many brands she has collaborated with, including Bulgari, Converse, and Nike.