Add

add® was founded in 1999 with the desire to transform the concept of goose down outerwear: from a product solely aimed at practical needs to a significant wardrobe staple suitable for all seasons. This ambition has guided add® in the search for fabrics and various quilting and layering techniques aimed at creating comfortable garments that could be warm and ultralight at the same time, with refined design. The men's and women's collections are designed to embrace different styles, from minimal moods to more conceptual forms, with the aim of developing a transversal concept of elegance. The new fabric processing technology allows for the use of performance materials not only for outerwear but also for lifestyle clothing, making garments wrinkle-resistant and water-repellent. The layers are lightweight and breathable, and the silhouettes are easily adjustable. The weighted addition of Ripstop and DWR treatment ensures that wear and tear are not a problem. To increase well-being and comfort, new high-tech technologies and materials have been developed, including a shielding pocket made with one of the most effective EMF fabrics in the world. This fabric provides 99% protection from radiation emitted by cell phones, as it is a technical combination of various metals designed to protect when holding the phone close to the body.