A.P.C.

Founded by Jean Touitou in 1987, A.P.C. is a renowned French clothing brand known worldwide for its creativity, authenticity, and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men seeking bold style that doesn't overshadow their personality. The initials A.P.C. stand for "Atelier de Production et de Création" (Workshop of Production and Creation), as the brand considers these two fundamentals of fashion equally important. A.P.C.'s style is deliberately understated, embodying the lack of extravagance and excess characteristic of the brand. Chic and easy-to-wear clothing, in timeless styles and made with high-quality materials, focuses on the essentials. The design studio and workshop are located on Rue Madame in the 6th arrondissement of Paris. A.P.C. has a global presence with a total of 102 stores in cities such as Paris, New York, L.A., London, Hong Kong, Berlin, and Tokyo.