ash

Patrick and Leonello are two prominent figures in the footwear industry. Combining Ithier's design prowess with Calvani's business acumen, they founded ASH. Centered around footwear, ASH blends French style with traditional Italian design, distinguishing itself with impeccable craftsmanship and innovations, earning leadership in the market. ASH has expanded its portfolio to include men, ready-to-wear, bags, and accessories. Patrick Ithier, hailing from France, is the creative force behind ASH, renowned globally for his wedge sneakers. With a background in sportswear fashion, an eye for innovative design, and artisanal mastery, Ithier has solidified ASH as a footwear brand known for style, originality, and comfort. After identifying a gap in the premium footwear market, Ithier and Calvani founded ASH in 2000, targeting fashion-forward men and women. The inaugural collection garnered significant success, leading ASH to broaden its offerings to include men's and children's footwear, as well as bags and accessories. In 2015, Ithier further expanded the brand by launching ASH Studio Paris, the brand's first ready-to-wear line. Inspired by urban environments, these collections blend ASH's vibrant glamour and boho spirit with a playful twist.